Established in July 2014, Eye Know Right was born as the only Home Of The Sickest Sunnies & Specs in our mother land --- The Philippines.
As we were just learning how to walk, to take steps forward, underestimating and belittling eyes started to wander more. Unfortunate circumstances came through, crushing us.
People doubted the flight of our brand -- will it fly or crash? They were rooting for the latter
Thus, instead of letting things be, we took it as a challenge and plotted a drastic battle cry for retribution -- forging our products into weapons Perfected For Stare Downs.
An underappreciated Eyewear brand that will create a world-class impact for a century or more. Eye Know Right will be recognized not only by Filipinos but by the world for its quality and Eye-opening advocacies.
BIRTH OF THE BEASTS
HIDEOUT EXPANSION TO ACCOMMODATE THE UNDERESTIMATED YOUTH CREW
Hiring partners with a limiting age bracket 20s, we began.
Why 20s, you ask?
Because just like most of the youth, we were often known
as the underestimated,
-- the underdogs.
Branded as the "undies"
we wanted to prove that being young doesn't
always mean we are only bound to make mistakes
Get to know more about our team here ➡ YOUTH CREW
As we always claim that
Eye Know Right is not merely a brand
but a movement,
we've been doing campaigns to empower
everyone who has been through
by supporting them in their own battles
against their own antagonists
UNDIES (n) /^undiz/
Individuals who are often
MILLENNIALS BEING UNDIES
Stigmatized with negative connotations,
millennials are viewed as someone who
they are really not.
Society is seeing pass through their
real potentials and restraining them
in their own box.
EYE KNOW RIGHT
Will make you wear your Boss, your Bully and your Bastard.
We believe that criticisms, belittlements, and underestimations
will make you fall deeper
So you can bounce back higher.
No more an undie,
we are all Perfected For Stare Downs.
/ Worldwild /
/ Philippines - Roots /