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LET US TELL YOU OUR STORY

Established in July 2014, Eye Know Right was born as the only Home Of The Sickest Sunnies & Specs in our mother land --- The Philippines.

As we were just learning how to walk, to take steps forward, underestimating and belittling eyes started to wander more. Unfortunate circumstances came through, crushing us.

People doubted the flight of our brand  -- will it fly or crash? They were rooting for the latter

Thus, instead of letting things be, we took it as a challenge and plotted a drastic battle cry for retribution  -- forging our products into weapons Perfected For Stare Downs.                                                                                                                                                                                                        

                                                                                                                    - CEO

VISION CONTENT

An underappreciated Eyewear brand that will create a world-class impact for a century or more. Eye Know Right will be recognized not only by Filipinos but by the world for its quality and Eye-opening advocacies. 

BIRTH OF THE BEASTS

THE BULLY

THE BOSS

THE BASTARD



HIDEOUT EXPANSION TO ACCOMMODATE THE UNDERESTIMATED YOUTH CREW


UNDIES EXPANSION


Hiring partners with a limiting age bracket 20s, we began.

Why 20s, you ask?
Because just like most of the youth, we were often known
 as the underestimated,
the underappreciated,
the underrated,
-- the underdogs.

Branded as the "undies"
we wanted to prove that being young doesn't 
always mean we are only bound to make mistakes
Get to know more about our team here   ➡   YOUTH CREW



As we always claim that 
Eye Know Right is not merely a brand 
but a movement,
we've been doing campaigns to empower
everyone who has been through
underestimation too
by supporting them in their own battles
against their own antagonists





UNDIES (n) /^undiz/

Individuals who are often
belittled,

underappreciated,
and underestimated.






WHY ALLY MUNDA

HAS
NO MORE
UNDIES 

Waking up to judgments and criticisms is her everyday thing.
But despite all those, she withstands them.
Taking off her doubts and insecurities, washing off her old naive self.
--she has finally stripped herself down , beyond her undies.


MILLENNIALS BEING UNDIES

Stigmatized with negative connotations,
millennials are viewed as someone who 
they are really not.

Society is seeing pass through their 
real potentials and restraining them 

in their own box.

EYE KNOW RIGHT

Will make you wear your Boss, your Bully and your Bastard. 

We believe that criticisms, belittlements, and underestimations
will make you fall deeper
So you can bounce back higher.

No more an undie, 
we are all Perfected For Stare Downs. 


Now take your undies off,
and put your Shadies on.


Our battle beyond borders to build our

SCHOOL-PROJECT with you

starts today,

You are a part of us now

wherever you are,

whatever you do,

 ➡   #RegardlessOfRoots. 

 









/ Worldwild /

instagram.com/ekrworldwild
facebook.com/ekrworldwild

/ Philippines - Roots /

instagram.com/eyeknowrightshadies
facebook.com/eyeknowrightshadies

         www.eyeknowright.com

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