REGARDLESS OF ROOTS
A campaign that will focus
on the sameness,
rather than the differences.
To create an international competent brand that will proudly introduce where we are rooted, before our branches reach their land.
NON-LOCAL MILLENNIALS AGING FROM 18 TO 30
HAVEN'T BEEN IMMERSED IN FILIPINO LIFE AND PEOPLE
MAKE THEM FEEL THE SENSE OF BELONGINGNESS WITH OUR COUNTRY
AND ITS PEOPLE
THAT WE ALL SHARE THE SAME STORIES,