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ROOTS

LANDFALL 1

ISSUE 01

REGARDLESS OF ROOTS

A campaign that will focus 
on the sameness,
rather than the differences.



GOAL


To create an international competent brand that will proudly introduce where we are rooted, before our branches reach their land.

GET

NON-LOCAL MILLENNIALS AGING FROM 18 TO 30


WHO

HAVEN'T BEEN IMMERSED IN FILIPINO LIFE AND PEOPLE


TO

MAKE THEM FEEL THE SENSE OF BELONGINGNESS WITH OUR COUNTRY

AND ITS PEOPLE


BY COMMUNICATING

THAT WE ALL SHARE THE SAME STORIES,

REGARDLESS OF ROOTS.


#REGARDLESSOFROOTS

one story, different roots.



Focus on the sameness,
rather than the differences.


Follow our Facebook and Instagram accounts
to experience the stories from different people
and cultures our brand has been a part of.

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